With an abundance of new startups appearing every day how do you achieve that all-important cut through to reach your target audience?

 

In this workshop Charlotte Hogg, MD of advertising agency, Gather and Throw, will introduce you to, and help you understand and apply the company’s ‘Theory of Launch’; a set of steps designed to successfully launch and accelerate technology based startups.

 

The steps illustrated in the session are as follows:

 

1.     Marketing & Business Growth – identifying stages of growth and marketing strategies for each

2.     The Early Stages – why they require a specific approach, typical pitfalls, managing with minimal budget, how typical entrepreneurial traits impact marketing

3.     Gathering – understanding your business position and planning effectively

4.     Throw – how to develop and execute your own ‘Theory of Launch’

5.     Agencies & Suppliers – how to manage them and measure success.

 

About Charlotte…

Charlotte is the Founder and Managing Director of Gather and Throw– a digitally focused advertising agency that specialises in launching new products, brands and online businesses. At just 25 years of age, Charlotte has helped launch over 20 global brands, has created a handful of social campaigns and enjoys being an established player in the technology community.

 

Cancellation Policy

Tickets for events at TechHub and sold through Eventbrite are non-refundable, except in the following circumstances:

1. In the event of a sold out event and where we are able to resell the ticket (TechHub will not be liable for unsold tickets);
2. In the event of postponement of the event, where your ticket will be valid for the rescheduled date or you will be entitled to a refund;
3. In the event of cancellation of the event in which case a refund will be made.

TechHub retains the right to refuse entry

To get to TechHub

• Take Exit 5 from Old St tube station up to City Rd
• It's about 20 seconds straight ahead on your right, at number 76-80 

See you @TechHub!

 

About TechHub

TechHub is a new and exciting project creating a physical space in London for tech start-ups not just based nearby but entrepreneurs and others in the tech industry from across the UK, Europe, the US and beyond.

We've created a new community space reflecting the vibrancy and global outlook of the technology scene.

TechHub is affordable and accessible, with a great environment to bring together the right people in one place - the people who really do want to change the world through their businesses. We're right on 'Silicon Roundabout' in the Old Street area of London where there is an existing cluster of tech start-ups.

 www.techhub.com